PIONEERING British skincare company Ren Clean has a lot to celebrate. Since being founded in 2000 by east London natives Rob Calcraft and Antony Buck, Ren Clean has revolutionised the skincare market.
In 2018, Ren Clean, in response to the growing concerns about the climate crisis, pledged to become a zero-waste business. To become zero waste, all packaging must be “designed to be recyclable, contain recycled materials or that can be reused”. As of December 2021, they have accomplished their challenging goal.
Ren Skincare CEO announcement
Michelle Brett – the new Ren Skincare CEO
So far, Ren Clean has recycled 45 tonnes of plastic by repurposing plastic waste from landfills. Additionally, they have also averted 16 tonnes of plastic from landfills. REN Clean has partnered with global activists such as the Surfrider Foundation and Planet Patrol founder Lizzie Carr.
Beyond making their packaging more sustainable, REN is attempting to cut out the need for packaging by being the first beauty company to partner with the refillable doorstep delivery company Loop.
All these exciting breakthroughs will continue to take place and develop under the leadership of REN Clean’s new CEO: Michelle Brett. Formerly at Living Proof, Brett assumed her new responsibilities in January of 2022.
The future looks promising for REN Clean and even more hopeful for our skincare routines.
by Jamison Kent