ROGER VIVIER has returned with Un Air de Paris, the title of its spring-summer 2025 campaign.
Starring iconic Parisian muse Ines de La Fressange and her daughters Violette and Nine D’Urso. Ines has has a long history with the brand and has working with them since 2003, posing as a model but also working closely with the Maison’s teams. The campaign also stars Chinese actress Xin Zhilei, who became an ambassador for the brand last year.
Ines de La Fressange and her daughters Violette and Nine D’Urso
The campaign’s line-up foregrounds the notion to celebrate women with strong identities. Ines and her daughters showcase the evolution of style over time, illustrating how the designs remain timeless and cross-generational. Xin Zhilei brings the creations across borders with grace and style.
The brand’s history is honoured within the historic and opulent walls of Parisian salons. Contemporary reinvention transforms these spaces with Nine and Violette wearing the Belle Vivier slingback and the newly released bag of the same name. Inspired by 1930s travel luggage, it is an emblem of a confident, global woman.
Xin Zhilei
Xin Zhilei
Travelling across Paris the four woman are seen on the Pont Alexandre III. Glittering in crystal encrusted mini bags and high-heeled sandals reimagined from the house’s signature designs.
by Imogen Hipkin Holland