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Smarten up your shoe game in Ursula Mascaro


If you intend on doing some shrewd gift-getting this festive season you better get shoe smart quick. This means having a general knowledge of all of the best luxury heels out there, the ones aching to make your feet look fabulous but maybe ache a little too. Though as a certain Ms Marilyn Monroe suggested to Jane Russell in Gentleman Prefer Blondes, “Dorothy, please, a lady never admits her feet hurt”. If you really want to learn how to be shoe smart from the professionals this season you’ll no doubt want to opt for Ursula Mascaro, a brand with a classic master cobbler heritage like no other.

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Stocked in boutiques that span Europe’s jetset capitals, from Cannes to Monaco and Madrid, Mascaro boasts timeless designs exclusively crafted in the same village that saw her family business flourish, with a grandfather who started it all in 1918 by producing humble ballet slippers. Utilising the finest materials and a combination of expertise passed from father to son and mother to daughters, executed through the latest cutting edge technologies, Mascaro has compiled a celebrated AW14 collection and a hotly tipped SS15 collection that has had many of the fashion world’s notables abuzz with shoe envy in recent months.

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With heels that have heightened the footwear interest of modern muses such as HRH The Duchess of Cambridge, Angelina Jolie and Penelope Curz, Mascaro’s latest stylish stiletto selections come in a variety of bang-on-trend metallics, bold prints and embellished textures that can safely be paired with a number of different chic ensembles well into the foreseeable future. Now that is shoe smart.

by Liam Feltham

Images courtesy of Ursula Mascaro

Ursula Mascaro’s prices range from £189 – £700.

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