AZ Factory releases an Alber Elbaz tribute t-shirt collection.

DURING Paris Fashion Week SS22, AZ Factory orchestrated a collaborative fashion show, Love Brings Love, featuring 45 fashion houses as a tribute to the late designer Alber Elbaz.

Famous designers including Alessandro Michele for Gucci and Maria Grazia Chiuri for Dior debuted original designs that celebrated the life of Elbaz.  AZ Factory, which Elbaz founded, has memorialised the historical event in a collection of t-shirts.

There are five different t-shirts, and each design is a sentimental nod to the creative sensibility of the late AZ Factory founder. 

One t-shirt bears the word Dream across the chest in a font that resembles plastered hot pink gaffer tape with an Elbaz quote on the back.  Another displays the infamous Elbaz motto, Love brings love. 

The designs – which are chic and playful – function as a wearable keepsake that honours Elbaz’s remarkable legacy.

NFT Organic Cotton T-shirt, Love Brings Love

NFT Organic Cotton T-shirt, Love

NFT Organic Cotton T-shirt, Dream

The AZ Factory has included an NFC tag with each t-shirt, which grants purchasers access to the digital Alber & Amigos experience – an AZ Factory membership program created in collaboration with SharpEnd agency. Additionally, every t-shirt is linked to a unique NFT (non-fungible token) of an Alber Elbaz original drawing. 

As the fashion industry continues to pay its respects to the life and creative legacy of Alber Elbaz, AZ Factory has given his fans a way to be able to own and cherish a small piece of it. 

by Jamison Kent

The collection is available here.