London Collections: Men’s – Burberry Prorsum AW14






As the bare, yet romantic, trees billow down from Hyde Park and Kensington Gore surrounding the transparent marquee containing Glass Magazine and the mostly beige-adorned audience, we all wait and anticipate for the slick, inventive and beautiful Burberry Prorsum AW14 menswear collection that is about to take place. Our phones chime at the strike of two as Christopher Bailey drops us all an email hoping we enjoy the new collection. It is safe to say we are a million miles from being disappointed.

The music really carries the presentation and every slow paced and heartfelt song that resonates within the space accompanies each dreamy and beautiful outfit absolutely perfectly one after the other.

Mellow ambience aside, the garments are the main attraction but as well as this, a few new and exciting accessory shapes are revealed for menswear during the show. Beautiful silk scarves printed in detailed London map prints casually drape from models collars with ethereal lightweight trench coats billowing underneath.

Knitwear is detailed yet classic as is the tonal suiting and sheepskin outerwear. Every look finishes with the technicality and traditionality that Burberry has always been renowned for but yet those subtle modern kicks that Bailey adds season on season are what’s gives the brand its profitable edge and coveted commerciality.

The extended somewhat ‘70s-shaped flight bags held by all models are printed in Moondrian inspired block colourings and cityscape prints that really attract the eye. The celtic -tyled draped from one shoulder wonderful oversized blanket shawls knitted in oversized Burberry check are outstanding and finish this fun and dreamy collection off wonderfully.

Paloma Faith’s track Just Be resounds throughout the marquee and gently carries us to to the close of Christopher Bailey’s wonderful AW14 Burberry presentation leaving the audience happily floating on a luxurious cloud nine.

Key items:

Gorgeous Mondrian bags
Silk map prints on scarves and bags
Soft featherweight trenches
Longer extended weekend bags
City print sweaters
Amazing fur panelled coats
Muddy Oranges and greens against the navy and blacks
Acrylic painted bags
Billowing blouson type shirts
Lovely blanket shawls
Suede fringed jackets
Brocade outerwear

by Calvin Baillie

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Glass Online fashion writer

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