RICCARDO Tisci, the new creative director of Burberry, knows how to keep things interesting. His first deed, overthrowing the 20-year old Burberry logo by joining forces with British graphic designer Peter Saville and creating an interlocked T and B monogram. A clear reference to the founder of the brand, Thomas Burberry, as Riccardo tries to get in touch with the roots of the British brand.
Interlocked TB-monogram
Peter Saville, British Graphic Designer
The second step in his approach is the B series. Note down the 17th of each month in your calendars, as new products will be released every 17th of every forthcoming month, featuring the new TB-monogram. This October 17, the first social media drop will take place, keep you eyes peeled for the limited edition unisex white T-shirts and jersey sweatshirts all adorned with the new red monogram.
B-series limited edition sweatshirt
The B series was teased in September during Tisci’s debut Burberry show as a surprise drop through the brand’s social media channels, step three of the Tisci takeover. Wanting to attract a younger and more international clientele, the B series will exclusively be available through the brand’s Instagram, We Chat, LINE and Kakao platforms.
SS19 Burberry collection
SS19 Burberry collection
All that is left to do, is set your alarm for 12 pm this Wednesday and keep and eye out for their social media platforms to get your hands on the latest Burberry products.
by Lupe Baeyens
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