Dior launches AW19 collection in pop-up at Harrods

CELEBRATING British culture, Dior is set to launch it’s AW19 ready-to-wear collection in a Harrods pop up  in surroundings adorned with the Union Jack, a telephone booth and even an English taxi. This is to mark the close relationship and ties the House has always cultivated with England. 

The decor contrasts elegantly with the collection which showcases designs in a luxurious spectrum of greens, from emerald to jade, and a variety of high-quality materials including satin and suede.

Dior Harrods pop up

The Dior Saddle bag in green satin with diamante detailing


Dior Harrods pop up

Lady Dior bag in suede

Running from August 3 to 31, the collection designed by Maria Grazia Chiuri features a selection of footwear and bags, such as the Dior Book Tote available in leather, checks or Dior Oblique jacquard. This now iconic accessory will be unveiled in an exclusive version adorned with the Union Jack.

Dior Harrods pop up

Dior Camp Canvas Messenger Bag in black and green check


Dior Harrods pop up

Exclusive edition of Dior Book Tote with Union Jack motif

Woven bracelets and D-Connect sneakers, as well as the refined bob hat created by Stephen Jones, have been reinterpreted in new green versions. The TravelDior line in Dior Oblique canvas – only available in two other boutiques – dedicated to the world of travel, includes a trolley, vanity case, travel-sized perfume case and luggage labels.

A unique ABCDior customisation service makes it possible to personalise the Diorcamp and Dior Book Tote bags, as well as Walk’n’Dior sneakers and luggage labels, to give you a truly original piece.

The Dior Harrods Pop up will be an essential stop off point this weekend if you are a Dior addict. From new takes on old classics to limited edition pieces, fashion lovers take note: this is not an event to miss.

by Alicia Pountney

The Dior pop up opens on August 3 at Harrods, London. Visit in-store between August 3 and 31