ANNOUNCING an innovative way to apply makeup, the Diorshow collection introduces, intense volume, striking colour pallets and squeezable packaging. Creating a bold daring aesthetic, the collection presents intensity though volumising mascara, brow defining formula and a collection of four eyeshadow palettes, inspired by the Dior Oblique handbag collection.
Diorshow Pump ‘N’ Volume Mascara
Introducing a staple to the collection and a revolutionary product for beauty, Dior presents the Pump ‘N’ Volume HD mascara, combining strengthening properties with cotton extract the expertly designed formula provides reinforcement for lashes, boosting the natural volume and unique shape. An innovative addition to the beauty industry, being the first squeezable mascara, allowing for fluidity within the formula, this technique combined with the original brush design and ridged wand, provide an accurate and precise application reaching each individual eyelash.
Diorshow Pump ‘N’ Brow Dark Brown
Diorshow Pump ‘N’ Brow Chestnut
Diorshow Pump ‘N’ Brow Blonde
Diorshow Pump ‘N’ Brow Black
Diorshow Pump ‘N’ Brow Auburn
The Diorshow collection also introduces the Pump ‘N’ Brow, designed with a squeezable tube allowing for fluidity. When using the product, myself, the squeezable packaging makes coating the wand easy, a small but effective time saver during my early morning make-up rush. I am a huge fan of thick brows, a facial feature that I feel blessed to have, one downside is when filling in my brows, the finish can sometimes look over-dramatic and too strong on my face.
When trialling the product, the formula is thick and highly pigmented, covering any sparse areas within my eyebrows with a singular stroke of the shaped wand. The product coats and accentuates the hairs leaving my eyebrows looking natural and soft but full at the same time, eliminating the need to fill them in with powder. Once dry the formula kept my brow hairs soft, a trait that I find to be a rarity with brow products. The rigid texture that I expected to form doesn’t, leaving my brows, shaped and defined without the hardened consistency of most brow products.
Dior Colour Mania Eyeshadow Palette, Smoky Canvas
Dior Colour Mania Eyeshadow Palette, Rosy Canvas
Dior Colour Mania Eyeshadow Palette, Coral Canvas
Dior Colour Mania Eyeshadow Palette, Nude Canvas
The final product to complete the Diorshow collection is the Palette 3 Coulers Tri(o)blique, inspired by the Dior Oblique handbag collection, each shadow plays with iridescent textures, a gentle yet playful colour palette for the eyes, combining the couture nature of the brand with its beauty line. Metallic glitters and soft velvet textures blend perfectly with the skin, offering a gentle finish and bold colour accentuation to the eyes, the Pink Rosy palette, showcases deep passionate pinks contrasted against delicate baby pink shades, a personal favourite palette of mine within the collection.
Acting as the face of Diorshow, Bella Hadid pushes the electric, energetic essence of the brand as an influential contemporary figure, bringing the bold, intense nature of the collection to life.
by Lorna Tyler
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