DENIM brand Levi’s recently announced its partnership with the British Council’s Architecture Design Fashion team (ADF). Together, they launched an initiative that invited designers to reimagine Levi’s post-consumer denim.
Levi’s Post-Consumer Denim – Mixing Fibres
After an open call for designer in Europe, Levi’s and ADF chose Dutch design lab Envisions and British educational association STORE to collaborate on a project that demonstrates an pioneering approach to circular design. Their finalised product is presented at Levi’s Haus in London.
Levi’s Post-Consumer Denim – Basket Weaving
The denim offcuts were transformed into new products through techniques such as 3D printing, weaving or braiding. The two teams also co-created new materials such as denim composites, denim fur and denim paint using indigo dye extracted from the jeans.
by Julie Heinisch