ELECTRONIC and dance music by Gaika echoed in the BFC Showspace as British menswear designer, Liam Hodges, showcased his latest SS17 collection.
Jelled fringes and remnants of hair was glued to the models foreheads. The models with braids had their hair adorned with beads. The hair set for a very ‘90s road/club feel which linked to Gaika’s God Save the Roadman backing track. Cannot be Described and Noise featured on various aspects of the clothing. Models had face paintings in blood red surrounding only their mouths. Over-sized black quilted padding covered the models shoulders and upper-leg. The World Needs You was the last thing seen before the grand finale and a subtle message was indicated to the NewGen audience.
Yellow camo jackets, trousers and bulky bike jackets topped with yellow hair felt familiar to Hodges’ AW17 collection as well as a stylish park-ranger. Elements of SS17 were also seen in the form of deconstructive garments, overuse of drawstring, patch block colours and graphic t-shirts.
Hodges paired up with sports brand, Fila, to create his very own personalised trainers. The suede trainers came in a forest green, blush pink, white and blue. His logo decorated the ankle and applied to the strong road and sport-casual sense.
Finishing of the show was a what seemed to be a human-sized cuddly teddy-bear. Contrary to the soft, warm look of the life-size bear, the creature’s mouth was covered with the same face-paint that some of the models wore. According to Hodges, the bear is the Munch’s Scream for this generation. The bear had made several clever appearances throughout the collection.
by Amrit Chana
Images courtesy of Liam Hodges