FASHION HOUSE Loewe has announced a collaboration with Swiss athletic brand On. Loewe x On Running is a limited edition capsule collection of outdoor wear designed for modern adventures. For the collection Loewe and On have worked together to create shoes as well as apparel with a focus on sustainability.
Loewe x On Running collection
The Loewe x On Running collection includes Loewe editions of On’s Cloudventure and Cloudrock performance shoes which are available for both men and women. The outdoor shoes come in five colours: gradient khaki, gradient blue, gradient orange, gradient grey, and space blue.
The footwear features On’s own technologies, the Missiongrip rubber outsole and the Speedboard mid-sole hidden plate.
Loewe x On Running collection
The collection also presents six ready-to-wear pieces for women and seven for men, each including iconic On features and performance properties.
The collaboration features weather-adaptable running trousers, a waterproof coat, temperature regulating performance t-shirts and a unisex customisable insulated parka.
The ready-to-wear clothes are available in hues of khaki, blue and orange which were inspired by nature. The Loewe x On Running collab puts importance on sustainability through its use of recycled materials for packaging and recycled polyester during production.
by Julie Heinisch
Loewe x On Running is available at Loewe stores and online at Loewe and On-Running