LUX* Resorts and Hotels expand into China

LUX* Resorts & Hotels (“LUX*”) announced the LUX* Tea Horse Road (LUX* Chamadao) as the foundation for its planned expansion into China. On account of its largely undiscovered yet spectacular natural beauty, unparalleled diversity of peoples and thriving ancient cultures, the Greater Shangri-la region is set to become one of the world’s most desirable destinations for discerning luxury travellers seeking unspoilt beauty and authentic customs and tradition.

 Junior Suite 2Luxury Junior Suite

Conceived as a 30-room luxury boutique hotel, situated on two neighbouring sites in the heart of Lijiang Ancient Town, a UNESCO World Heritage site, LUX* Lijiang opens on September 09, 2014.The LUX* Tea Horse Road will enable today’s adventurous luxury traveller to embark on a unique journey of discovery and transformation.

Black Dragon Pool, LijiangBlack Dragon Pool, Lijiang

Positioned at a major crossroads of the ancient Tea Horse Road, the home of the Naxi people, LUX* Lijiang will encourage guests to engage with the rich history and culture of this unique locale throughout their stay – from the authentic architecture and design to the daily excursions and experiences that will be offered.

Horses crossing bridge on Nujiang Bridge - an original Tea TrailHorses crossing bridge on Nujiang Bridge – an original Tea Trail

 CEO of LUX* Resorts & Hotels Paul Jones explains, “China’s economic progress, continued stability and the growing ease of travel have made the continent increasingly attractive to trend-setting travellers who are looking for unspoiled destinations rich in original and genuine experiences. It is no surprise that LUX* found it equally irresistible.”

by Amanda Bernstein