THE DOLCE and Gabbana SS19 show opened with YouTube star Cameron Dallas wearing a gilt embroidered suit jacket, jewel-encrusted crucifix and a gold crown. As a statement about contemporary sovereignty, this collection was a clear enough about how social media empires and influencer royalty shape our modern existence.
Like previous seasons, the Dolce and Gabbana catwalk saw a legion of millennial influencers and celebrities mixed with a cast of families, same-sex couples and professional models of all ages and ethnicities. Musicians Wizkid and Tinie Tempah, YouTube stars including Nash Grier and Marcus Butler, as well as more established models such as Naomi Campbell and Monica Bellucci were featured.
Sumptuous fabrics took centre stage and streetwear was brought into conversation with black tie, with silk brocades, printed tracksuits, tailored tuxedoes and jacquard smoking jackets all figuring heavily. The idea of modern iconography was explored through the fusion of branding with monarchical and religious regalia. Garments featured hashtag slogans as well as signature DG logo prints. An ermine-style coat was worn over a football jersey and shorts, accessorised with heavy jewellery and a gold coronet.
This extensive collection fused an all-star cast with regal styling, revealing how in the modern day, influencers rule.
by Rachel Parker