Monaco launches new campaign Green is the new glam

This month, the Principality of Monaco launched a new campaign “Green is the new glam”, which aims to combine luxury and sustainability by becoming a glamorous destination but respectful of the environment.

The exclusive principality has begun to make its visitors more aware of the environment with the installation of 17 bike stations, a dozen hybrid buses and two Tesla compatible electrical terminals.

Green is the new glam - MonacoPosters from Green is the new Glam campaign in Monaco

The most famous hotels are full of green initiatives too. The Novotel Monte-Carlo has beehives on its roof; the Hotel Metropole Monte Carlo has financed and organised the reforestation of a nearby hill after it suffered serious forest fires and the hotel Monte-Carlo Bay grows a large part of its products in its own garden, probably the most chic vegetable garden of the Côte d’Azur.

Still in an ecological approach the delicious Monaco orange liquor it is now made from the oranges remains of the local hotels.

by Nicolas Bray

Watch the videos of the campaign here or visit here





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