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PFW AW14: Gareth Pugh


Paris is the perfect playground for Pugh, always ready to indulge his conceptual vision and sleek, innovative approach to fashion. This season he went all white – a stark contrast to his usual display of black upon black.

Part White Walker, part Snow Queen, Pugh’s futuristic presentation of winter whites provided enough shock and awe in it’s colour scheme alone. However, his experimentation of materials (utilising everything from chiffon, fur, plastic and leather) was also impressive in its own right, with the final look comprising of a billowing trench coat made from transparent plastic bags, tied in at the waist to enhance the figure.

Make-up was kept very natural with a white blush swept across the forehead and cheekbones to create a fresh-faced snow maiden look: a contrast against the technicality of the garments. Hair was swept off the face and covered with a structured hairnet before being secured by crisscrossed bobby pins.

Furry oversized white top hats adorned the occasional head, whilst voluminous skirts, structured asymmetric jackets and shoe-covering trousers served as the basis for a shiveringly iconic collection. Fingertips were also dipped in white paint, as if encrusted in winter’s frosty chill.

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The Northern designer stepped out at the end of the show wearing his trademark uniform of black, hinting that perhaps white is merely a fleeting fancy. Regardless, it’s one that’s sure to be remembered.

 by Sarah Fox

All photos courtesy of Style.com

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