Ambush opens six immersive pop-up stores worldwide

THE Japanese design house created by Yoon Ahn, Ambush, has opened up temporary locations over the globe in celebration of their latest collection.

London, Berlin, Dubai, Seoul, New York and Istanbul are the selected cities for the post-modern designers new venture. Decorated in the signature colour of the SS22 collections, named “Solar Power” yellow, the stores have been adorned with careful attention to detail, each location offering a unique addition which references the heritage of the brand.

AMBUSH Berlin Pop Up

Ambush pop-up store in Berlin

In the London store based in Selfridges, a giant Ambush pill charm serves as a jewellery display tool, whereas in Berlin, a magnified version of the Ambush daisy is displayed surrounded by solar panels as featured in the correlating lookbook.

Each unique object is replicated furthermore in the Ambush metaverse, representing a commitment for customers to be able to enjoy the brands artistic direction both IRL and URL, creating an immersive consumer experience.

by Ben Sanderson

Each pop up is open for six weeks with alternative dates