THE starry Roman sky is the focus of this year’s Bulgari holiday campaign, “When you wish upon a star, you wish upon Bulgari, Bulgari creations are pure magic.” Nocturnal scenes run throughout the festive celebrations at the Italian label with a dedicated website titled The Wishes Factory which sees users enter 7 imaginary rooms, each based upon recognisable Bulgari creations.
An image from the Bulgari Wish Upon A Star campaign
Bulgari have created a campaign with a concentration on star-gazing as they wish to improve the lives of less-fortunate others. Bulgari continues their work with charity Save the Children, their partners since 2009. Having raised $70 million so far for the global charity, the accessories experts have been innovative in their winter scheme to raise money.
An image from the Bulgari Wish Upon A Star campaign
The fundraiser titled #Seemywish encourages social media users to share Bulgari’s wish video initiated by celebrities. For each individual that shares the video or a closed eyes wish selfie, Bulgari donates US$1 to Save the Children.
by Joseph Furness
Check out the campaign here