Dior to host a series of international pop-up stores celebrating the Dioriviera capsule

THE DIOR summer capsule, which celebrates international travel – specifically in the age of the post-pandemic world – will be enhanced with a series of themed pop-up stores across the globe, as well as digitally immersive filters to bring products to life.

The collection of pop-ups will focus on the classic House patterns associated with the summer season, such as the famous Toile de Jouy and bayadère stripes, yet reimagined in the fluorescent blue, orange and pink shades preempting the release of the fall 2022 collection. 

Dioriviera Capri Pop upDioriviera Capri Pop-up

Dioriviera Forte Dei Mamri Pop upDioriviera Forte Dei Marmi Pop-up

Various locations are planned to be announced throughout the summer months, with destinations including Ibiza, Mykonos, Capri, Tokyo and Paraggi listed as spots which echo the sun-soaked euphoria the capsule hopes to embody. 

However, if you are not able to attend one of the pop-ups IRL, you can immerse yourself in the limited collection in URL. With a selection of digital filters set to be made available on Instagram, Snapchat and Facebook, customers can virtually try on select pieces from the capsule, including differing silk accessories and variations of the DiorClub visor.

by Ben Sanderson