Fendi showcases new Peekaboo campaign starring actor Zoey Deutch

THE Fendi Peekaboo is known to be a timeless classic in the bag world. Since its creation by Creative Director Silvia Venturini Fendi for the brand’s spring-summer 2009 collection, the combination of high-quality leather and structured silhouette, the Peekaboo has evolved seasonally and never aged a day.

New Peekaboo Bag FW20

The versatile nature of the bag means it has been reinterpreted many times over the years, and this year during Fendi’s fall-winter 2020/1 collection the bag was unveiled with a new accordion-frame shape now featuring inside pockets and the option of personalisation inside with the owner’s initials. Coming in both smooth leathers and precious skins, the new Fendi Peekaboo allows you to create your own version of this bag.

For the first time, the new Peekaboo bag is being launched with a worldwide video and image campaign starring actress and producer Zoey Deutch. Not only does it showcase the bag, but also celebrates the young rising star by revealing how her authentic self reflects the Fendi bag. The video allows you to discover the multifaceted nature of the bag with the changeable extras presenting the day-to-night aspect of the Peekaboo – it really does fit any occasion!

Zoey Deutch with her Peekaboo

There are not many bags that fit in both the comfortable and chic category but Fendi’s Peekaboo does it effortlessly, and there is no better person to have shown it off than Glass cover star Miss Deutch.

by Imogen Clark