MERE DAYS after announcing its relaunch, DKNY has just revealed that Kaia Gerber is the new face of the brand.
Marking a new chapter for the label, the latest campaign intends to be a breath of fresh air. Emphasising elevated design codes, pioneering techniques and the next generation of American style, DKNY is set to captivate existing and new customers alike for Spring 2024.
Kaia Gerber for DKNY
“This season brings a whole new energy to DKNY, but with a laser focus on the original tone to build on the DNA of the brand,” explains Jeffrey Goldfarb, EVP at G-III Apparel Group. Through careful tailoring and craftsmanship, the new collection effortlessly blends DKNY’s strong brand DNA with a Gen Z twist.
Kaia Gerber for DKNY
Lensed by Alasdair McLellan and styled by Alastair McKimm, the campaign reveals a bright New York studio. Maintaining a focus on the garments – and also Kaia Gerber – the campaign represents a clean state for the brand’s visual identity.
DKNY 2024
Alongside the imagery, the campaign video transcends the streets of the metropolis. Through sensory textures, sights and also sounds, the film exhibits the electrifying atmosphere and buzz of the city.
Bringing NYC billboards to life, Kaia is then seen stepping off and out into the Big Apple, symbolising a step into the brand’s new era.
by Sophie Richardson
The DKNY campaign is now available to view on DKNY’s Instagram and here.