Shamballa Jewels announces the First Universe of Light campaign

THE First Universe of Light, Shamballa Jewels’ latest campaign image, has just been released. Shot by fine art photographers Cooper & Gorfer, it stars Danish actor, Pilou Asbaek, in the first of a series of five images designed to unlock the Shamballa universe.


First Universe of Light campaign by Shamballa Jewels_RGB2First Universe of Light campaign by Shamballa Jewels

Asbaek, best know internationally for this role in Game Of Thrones and film appearances including Ghost in the Shell and Ben-Hur, shares his Nordic roots with the Shamballa Jewels brand. He embodies light shining from the Star of Shamballa, whose four directions point to the four virtues of the Shamballa philosophy: love, joy, compassion and wisdom.

Mads and Mikkel Kornerup, the founders of Shamballa Jewels, frequently cite ancient and indigenous tribes as a source of inspiration. Cooper and Gorfer make the perfect photographers for this latest campaign, as their work specialises in the portrayal of cultural identity issues.

by Amanda Bernstein


Available from Shamballa Jewels

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