LACOSTE and Minecraft have unveiled their collaborative project Lacoste x Minecraft during an event in the heart of Paris. With this collaboration the brands want to build a bridge between the world of fashion and the world of video games. The two iconic brands are venturing into the real as well as the virtual with their collaborative project.
The designed garments will be available to buy in real life as well as virtually in Minecraft.
Minecraft x Lacoste
The well-known crocodile symbol of Lacoste has, through this collaboration, been redesigned and pixelated by the Minecraft Creative Studio. The different designs are available for men, women, and children as ready-to-wear garments and accessories, all adorned with pixelated graphics in the Minecraft-style.
Minecraft x Lacoste
The Lacoste x Minecraft collection merges traditional piece of the crocodile brand, such as printed polos, monochrome sweatshirt, and caps, with more sportswear elements, such as logoed sports bras and tapered leggings. Through this collaboration the two brands have created a collection of new essentials for Spring/Summer 2022, which allows its wearers to express their own style if in the real or virtual world.
by Julie Heinisch
The Lacoste x Minecraft collection is available online and in UK stores March 23