MFW SS20: Giorgio Armani

THE CONCEPT of return played a multi-faceted role in Giorgio Armani’s SS20 collection debut in Milan. While the Italian designer was looking forward to the next season, he displayed  incredible resolve in bringing fashion back to humbler roots. Entitled “Earth”, the newest collection for his eponymous label interwove contemporary wearability in and amongst a sincere tribute to the natural world.

Taking place at Armani’s historic Palazzo Orsini (a neo-classic-style palace dating back to before the 17th century) the show’s important message was elevated even further through an exquisite atmosphere, which was palpably felt by the guests who surrounded the mirror lined square catwalk. 

The first segment of the collection encapsulated the essence of Armanis homage to earth through distinct colours and shapes. Utilizing a relatively demure palette of silken browns, deep blues, greys and sandy fawns, Armani evoked a sense of earthiness with each look that graced the catwalk. On top of that, the shape of each tailored fabric had a clear element of flow, creating an interesting visual looks that definitely sought inspiration from the natural world.

Everything appeared silken and relatively demure until the latter half of the show when models began to enter the runway wearing shimmery pastels with heavy layers of ruffles. Creating an ethereal complexity, these outfits were proof Armani can release a collection thats rich with diversity and fit for any type of mood a woman is in. Whether one is looking for sleek, yet simple look or a stunning showstopper, Giorgio Armani SS20 definitely has it all.

In keeping with the idea of returning, Armani chose to revisit La Prima, his first venture into accessories from 1995. The epitome of elegance with a dash of wearability, the handbag graced the catwalk for the first time in more than two decades. A perfect fit for the modern woman with a work hard/play hard attitude, La Prima will definitely be a top-seller in the SS20 collection.

by Maria Noyen

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