Enhypen
Ni-Ki
Established in Paris in 2011, Ami was devised as an ode to the city, inspired by the city’s inhabitants and attitudes. Translating to Friend in French, Ami – as the name entails – takes a more intimate approach to design, offering a comprehensive, yet authentic sartorial series that hovers between casual and chic.
Jake
Jay
Jungwon
Savouring ample success in South Korea, Enhypen was a salient choice for Ami, exuding a sense of confidence and joy that aligns harmoniously with the Parisian brand’s core values. The band is an accumulation of artists, social media sensations and Gen-Z tastemakers, injecting a feeling of freshness into Ami. Famed for their chart-topping hits, which have peaked on the Artist 100 Charts, Enhypen have solidified their position as a formidable force in K-pop.
Sunghoon
Sunoo
Heeseung
Commenting on the partnership, Alexandre Mattiussi, Founder and Creative Director of AMI, remarked, “I am proud to welcome Enhypen as AMI’s first-ever house ambassadors. I love their communicative energy, their sincerity, and the inclusivity of their message; they truly mirror the spirit and vitality that embody AMI. We have a number of very cool projects on the way, and I am very much looking forward to a fun collaboration together.” by Sophia Ford-Palmer