FROM THE streets of W11 in the day to Langan’s at night, Pepe Jeans has tapped into London’s undeniable allure for its latest campaign. Having previously released W11 Love From London – a set of images starring Lila Moss – the British brand has just unveiled the second part of its metropolitan narrative.
Rita Ora for Pepe Jeans
Featuring the internationally acclaimed singer-songwriter Rita Ora, Pepe Jeans presents London After Hours. The second part of the story focuses on the vibrant, intimate allure of the city’s evening scene. Directed by Lee Swillingham and Stuart Spalding, the images follow Rita Ora as she makes a trip to an exclusive members club – Upstairs at Langan’s.
Considered one of Mayfair’s best-kept secrets, Upstairs at Langan’s transports guests to a world of sophistication and elegance. Having previously welcomed prestigious guests such as Elizabeth Taylor, Elton John, Princess Margaret and Mick Jagger, it’s clear that Pepe Jeans has chosen the perfect setting for the shoot.
Rita Ora for Pepe Jeans
Rita Ora for Pepe Jeans
The campaign showcases Pepe Jean’s autumn-winter 2023 Holiday Edit’s standout pieces. Brimmed with sequinned, scintillating pieces, the collection is undeniably glamorous.
Throughout the series, Rita Ora is seen posing in bedazzled shirts, the perfect little black dress and various satin ensembles. Julia Sarr-Jamois – British Vogue Fashion director and renowned stylist – has carefully curated each outfit. Large hoop earrings, knee-high boots and stiletto heels all work together to tie pieces into cohesive, refined ensembles.
Rita Ora for Pepe Jeans
Rita Ora for Pepe Jeans
Furthermore, Pepe Jeans has elevated classic denim pieces to fit the London After Hours evening aesthetic. Adorning jeans and denim jackets with rhinestones and sequins, the collection provides limitless options for versatile going-out looks.
by Sophie Richardson