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The British Fashion Council announces SS15’s Headonists


So, it’s hats off to Awon Golding and Lizzie McQuade in joining recipients Emma Yeo and Keely Hunter in the BFC’s Headonism showcase. Since 2009, the Headonism scheme has annually hand-picked the chapeau artistes that top off the lot, celebrating and supporting just the kind of millinery marvels that curator Stephen Jones OBE deems tilted for success.

The announcement coincides with Wedgwood, the prototypical British ceramic company, coming forward as principle sponsor for the showcase, continuing their long tradition of encouraging inspiring new talent as Jones, who believes “exquisite hats and fine porcelain go hand in hand”,  prepares eagerly to begin mentoring the talented topper’s.

Awon-Golding-Awon Golding

Among them, Hong Kong-born milliner Awon Golding, who was only recently featured on Glass online, explains her stand-out signature as “traditional materials and couture techniques combined with a fresh, modern aesthetic” that sees her fun-loving creations currently stocked at Liberty UK and Hatwoman in Hong Kong.

Keely_HunterKeely Hunter

Emma_YeoEmma Yeo

Elsewhere, head-wear sculptresses Emma Yeo and Keely Hunter, both southern UK belles, and both stocked on Love Hats, respectively configure wearable modernity with an emphasis on contemporary technology and architectural craft.

LizzieLizzie McQuade

And for Scottish shaper of the bonnie bonnet, Lizzie McQuade, the future is feminine, intricate and to be worn with ease. Hat-ty heroes previously backed by the heady scheme, such as Aurora Ozma, Piers Atkinson and Noel Stewart, soon saw immediate success thanks to showcasing opportunities at London Fashion Week, where millinery has become a “must see category” according to BFC CEO Caroline Rush who is “delighted that Awon and Lizzie will join Emma and Keely as part of Headonism this season.”

by Liam Feltham

Images courtesy of the BFC

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