LONDON-BASED perfume brand Ormonde Jayne celebrates its 20th anniversary this autumn, founded by Linda Pilkington in November 2000. Still independently owned by Pilkington, Ormonde Jayne has grown from creating scented candles on a kitchen table for private clients, to one of the leading niche perfumers – with 200 points of sale around the world.
Linda Pilkington, founder and owner of Ormonde Jayne
Ormonde Jayne’s boutique in Mayfair
Renowned for its utilisation of rare and exquisite ingredients, Ormonde Jayne was the first perfumer to introduce Oudh into a fine fragrance, as well as other ingredients such as Ta’if Rose and Black Hemlock Absolute. Pilkington continues to innovate and excel, elevating perfume to an art form. After two decades, the British parfumerie is celebrated for its innovation, exceptional quality and outstanding customer service.
Ormonde Jayne has also been bold and forward-thinking over the years, making its entire collection gender-free in 2005, with the exception of Ormonde Woman and Ormonde Man. This was indeed a radical move, considering there was little to no public debate about gender politics at the time. “Although it wasn’t intended to be an achievement at the time, I am pleased I followed my instinct and ignored the marketing norms of the time,” said Pilkington.
Ormonde Jayne’s Signature Collection, available here.
To mark its 20th anniversary, Ormonde Jayne will be launching La Route de la Soie in November 2020 – a collection of 7 new fragrances inspired by the flora of the ancient Silk Route.
Like every product, these fragrances are handmade from Ormonde Jayne’s very own studio in Kent. British craftsmanship is at the heart of the brand and each fragrance is made on a small-scale by a small team, some of whom have worked for the brand for over 15 years.
Ormonde Jayne’s La Route de la Soie Collection, launching in November 2020.
When asked what her hopes are for the next 20 years, Pilkington said, “I would like to see Ormonde Jayne standing the test of time and built upon what we have already achieved. To be present in only the top end boutiques around the world. I would like my brand to exist side by side to the very best market; and ultimately for my family to be healthy and happy.”
Pilkington is the only British female perfumer to independently own her very own perfume house after 20 years, and so we wish her every success with Ormonde Jayne over the next two decades.
by Rhiannon Jenkins