MFW AW25: Max Mara
True to form, Ian Griffiths’ AW25 outing served an important purpose—to broaden the definition of fashion beyond faddish conceptualism.
COMPETENCE is an underrated virtue. Surely we all keep a mental ...
MFW SS25: Max Mara
True to form, Ian Griffiths points to the study of mathematics with a clean slate and pristinely made clothes for the modern woman.
SOMETHING Neoplatonist philosopher and mathematician Hypatia said about t...
MFW AW23: Max Mara
MAX Mara's AW23 collection was inspired by the Age of Reason, a period when ideas spread swiftly thanks to the proliferation of coffee houses. The brand pays homage to the Marquise Émilie du Châtelet, whose met...
Max Mara releases new campaign celebrating over 70 years of their Icon Coats
FOR OVER 70 years, Max Mara has established a strong stance on winter wear essentials. The label's 4 iconic and timeless coats, 101801, Manuela, Ludmilla, and Teddy, continue to embrace the creative richness of...
MFW SS21: MAX MARA
THE Max Mara SS21 collection, themed Rebirth, Renewal, Reconstruction, instantly promises elements of revival and continuation after the difficulties of covid restrictions.
After the Max Mara Resort 2021 sho...
MFW SS20: Max Mara
UTILITY-WEAR and minimalism were the major themes at Max Mara SS20. Actually inspired by the hit TV-drama Killing Eve, the wardrobe is a homage to the strength and power femininity can bring.
The...
Glam Removals fashion story shot by Carla Guler and styled by Hannah Teare
AT FIRST glance, the storage contents at an art and top level removal storage firm may spark interest in even the least inquisitive of eyes. What lies beneath the surface of these expertly and delicately wrappe...
MFW SS19: Max Mara
UNIFORM. That’s the word which most aptly describes the house of Max Mara – for its fashion eternally reshapes and modernises itself while in keeping with a classic stance for a woman of work. The colour palett...
MFW AW18: Max Mara
Held in the Palazzo del Sonato, Max Mara’s AW18 collection had rock ’n’ roll, yet still chic, vibes this season. Creative director of more than 30 years, Ian Griffiths, alluded to the ‘80s with masculine-turned...
Glass talks to artists Luisa Rabbia and Emma Hart about their shows at Collezione Maramotti, Italy
FOR the last decade the Collezione Maramotti has showcased 20th century art to the public at the former Max Mara head office, in Reggio Emilia, in northern Italy. The original purpose-built brutalist structure ...
MFW SS18: Max Mara
IT WAS cool, it was sleek and it was straight to the point. Ian Griffiths, the creative director of Max Mara, debuted his SS18 collection in Milan and he kept to the brand familiar colour palette but this time ...
MFW SS15: Max Mara
Using a subtle palette of neutrals, Max Mara decorated the catwalk in a playful print of monochrome. A spin on floral design, singular flowers were inverted in colour and repeated over fabric, mimicking polka d...