Max Mara - The Glass Magazine

Pragmatism, Escapism and ‘90s Bohemia Shape Modern Female Characters at Milan Fashion Week

February 27, 2026

MILAN, ITALY — There’s power in subsuming a designer’s creative identity into a larger message. In traditional fashion, the question of function reemerges time after time. Across the Autumn/ Winter 2026 collec...

Max Mara’s SS26 Campaign Explores the Tensions of Past and Present

Chidozie Obasi

February 18, 2026

Fashion, News

THE SPRING/ Summer 2026 Max Mara campaign explores the intentional and dynamic contrast between reality and imagination. This scenic tension forms the heart of the campaign, where the Max Mara woman – a symbol...

MFW SS26: Max Mara

Chidozie Obasi

September 26, 2025

Fashion, Fashion Shows, News

MILAN, Italy — If the clothes that Max Mara showed for the Spring/ Summer 2026 collection weren’t quite as severe as the clean backdrop provided by Milan’s Palazzo del Ghiaccio, they definitely had a classical...

Max Mara Unleashes the Untamed Heroine for its AW25 Campaign

Chidozie Obasi

September 11, 2025

Fashion, News

INSPIRED by Emily Brontë's Wuthering Heights, the Max Mara Autumn/ Winter 2025 advertising campaign embodies a narrative of resilience and untamed femininity. It celebrates a woman who is deeply connected to n...

MFW AW25: Max Mara

Chidozie Obasi

February 27, 2025

Fashion, Fashion Shows, News

True to form, Ian Griffiths’ AW25 outing served an important purpose—to broaden the definition of fashion beyond faddish conceptualism. COMPETENCE is an underrated virtue. Surely we all keep a mental ...

MFW SS25: Max Mara

Chidozie Obasi

September 19, 2024

Fashion, Fashion Shows, Feature

True to form, Ian Griffiths points to the study of mathematics with a clean slate and pristinely made clothes for the modern woman. SOMETHING Neoplatonist philosopher and mathematician Hypatia said about t...

MFW AW23: Max Mara

Zlata Kryudor

February 23, 2023

Fashion, News

MAX Mara's AW23 collection was inspired by the Age of Reason, a period when ideas spread swiftly thanks to the proliferation of coffee houses. The brand pays homage to the Marquise Émilie du Châtelet, whose met...

Max Mara releases new campaign celebrating over 70 years of their Icon Coats

Zlata Kryudor

October 19, 2022

Fashion, News

FOR OVER 70 years, Max Mara has established a strong stance on winter wear essentials. The label's 4 iconic and timeless coats, 101801, Manuela, Ludmilla, and Teddy, continue to embrace the creative richness of...

MFW SS21: MAX MARA

Kate Haselden

September 25, 2020

Fashion, Fashion Shows, Feature

THE Max Mara SS21 collection, themed Rebirth, Renewal, Reconstruction, instantly promises elements of revival and continuation after the difficulties of covid restrictions. After the Max Mara Resort 2021 sho...

MFW SS20: Max Mara

Emma Hart

September 20, 2019

Fashion, Fashion Shows, News

UTILITY-WEAR and minimalism were the major themes at Max Mara SS20. Actually inspired by the hit TV-drama Killing Eve, the wardrobe is a homage to the strength and power femininity can bring. The...

Glam Removals fashion story shot by Carla Guler and styled by Hannah Teare

Viola Li

May 23, 2019

Fashion, Feature

AT FIRST glance, the storage contents at an art and top level removal storage firm may spark interest in even the least inquisitive of eyes. What lies beneath the surface of these expertly and delicately wrappe...

MFW SS19: Max Mara

Faye Fearon

September 20, 2018

Fashion, Fashion Shows, News

UNIFORM. That’s the word which most aptly describes the house of Max Mara – for its fashion eternally reshapes and modernises itself while in keeping with a classic stance for a woman of work. The colour palett...

MFW AW18: Max Mara

Charlotte Neale

February 26, 2018

Fashion, Fashion Shows, News

Held in the Palazzo del Sonato, Max Mara’s AW18 collection had rock ’n’ roll, yet still chic, vibes this season. Creative director of more than 30 years, Ian Griffiths, alluded to the ‘80s with masculine-turned...

Glass talks to artists Luisa Rabbia and Emma Hart about their shows at Collezione Maramotti, Italy

Stephanie Clair

November 2, 2017

Art, Exhibitions, Feature

FOR the last decade the Collezione Maramotti has showcased 20th century art to the public at the former Max Mara head office, in Reggio Emilia, in northern Italy. The original purpose-built brutalist structure ...

MFW SS18: Max Mara

Amrit Chana

September 22, 2017

Fashion, Fashion Shows, News

IT WAS cool, it was sleek and it was straight to the point. Ian Griffiths, the creative director of Max Mara, debuted his SS18 collection in Milan and he kept to the brand familiar colour palette but this time ...

MFW SS15: Max Mara

Emma Walsh

September 19, 2014

News

Using a subtle palette of neutrals, Max Mara decorated the catwalk in a playful print of monochrome. A spin on floral design, singular flowers were inverted in colour and repeated over fabric, mimicking polka d...

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